Roxanne Boucher

Words and Ideas

Portrait Roxanne Boucher

With 20 years of experience in creation, copywriting, advertising adaptation, editing and journalism, I love to play with words and ideas to find the right balance between strategy and style.

  • Certified French Canadian Copywriter
  • Master in Advertising Creativity
  • Bilingual
  • Versatile, creative, clear and precise writing
  • Intellectual curiosity, audacity, analytical and critical thinking
  • Great expression and mobilization skills
  • Proficiency in MS Office and Mac environment
  • Very good knowledge of Adobe Creative Suite and of CMS software

Experience

Self-employed

Copywriter, creator, editor

Since 2019

Contracts for agencies and advertisers from various horizons in Quebec. Research and content verification, copywriting for articles, documentation, ads, videos, social media, etc.

Freelance

Transcreation Specialist

Since 2013

Hogarth Worldwide (WPP) and Craft Translation (IPG). Advertising adaptation for the French Canadian market. International brands.

Agence Rinaldi

Copywriter, Translator, Editor

2018-2019 (1-year contract)

Content creation, advertising transcreation in English and in French, copy editing and proofreading.

Capital One

Copywriter
French Editor

2013-2017

English and French copywriting, advertising adaptation, community management, editing.

“Roxanne can see further than the initial brief. Her strategic thinking and the mastery of her art made her a major asset in our team.”Stephanie Forest, Creative Director

Desjardins

French Copywriter

2012

Creation and writing for advertising, literature, video and web content for Insurance and Wealth Management.

Egzakt

French Copywriter

2004-2012

Advertising agency. Wide variety of accounts and media.

“A true idea machine.”David Gélinas, Art Director

“Roxanne’s contribution is rich, precise and consistent.” Martin Saulnier, Video Director

“Roxanne shows great collaboration and can adjust to many different situations. She is curious and dedicated, with a very large cultural knowledge, and she’s not afraid to get out of her comfort zone.”Jean-Bernard Charette, VP Operations

Radio-Canada

TV Reporter
Radio Host

2001-2004

Production and anchoring of the arts segment on the TV News. Radio host of the weekend show. Review and live broadcast of closed captioning for the news.

Royal Canadian Air Cadets

Photographer
Music Instructor

1996-2000

Student jobs in summer training camps, CIC Officer.

Portfolio

Some examples of my work

Education

Master in Advertising Creativity

Sup de Pub (Groupe INSEEC) and London College of Communication | 2010

Second-cycle academic degree in France and England with professors from around the world.

BA, Communications

Université du Québec à Montréal | 2001

Specialization in television, radio and photography.

College Degree in Natural and Social Sciences, Literature and Arts

Cégep de Trois-Rivières | 1998

Integrated classes in all main educational fields for the gifted.

Continuing Education

  • Creative Mornings
  • Ladies Learning Code Thanks to whom I created and coded this site myself!
  • Agile (Kanban)
  • Design Thinking
  • Plain Language

Volunteering

Société québécoise de la rédaction professionnelle (SQRP)

I was part of the Board of Directors from 2014 to 2017 as Secretary and Vice-President. In 2016, I took charge of the redesign of the website. Today, I lead the branding committee, I help with the promotion and I am the editorial webmaster.

“Roxanne has a strong strategic mind and shows great professionalism. She’s creative and dynamic, and has solid experience in project management.”Marie-Noël Pichelin, SQRP President

“An excellent writer coupled with a ball of energy, enthusiasm and good humour (and perfectly bilingual).”Gilles Trudeau, Colleague of the Board of Directors

Corporation Spect-Arts

This organization was responsible for the conversion of a church into a multidisciplinary space, to avoid its destruction and be available for artists and neighborhood residents. I participated in the Board of Directors from 2010 to 2012, a time marked by the hiring of the first manager, the first general assembly and the increase of activities offered.

Orchestre symphonique de Trois-Rivières (OSTR)

In 2011, I was invited on an advisory committee to evaluate the current state of the symphonic orchestra and produce recommendations regarding its longevity - in addition to my marketing skills, I’m also a regular classical chorister. Many of the recommendations we presented were implemented by the organization.

“We have appreciated her great analyst and mobilizer qualities.” - Jean-Marc Vanasse, OSTR President Ex Officio

Let’s get in touch!

 boucher.roxanne@gmail.com

514 377-9397