Half translation, half creation; it's the transposition of the creation in another culture. For this kind of work, you need to be a good copywriter first, to master the language and the society codes of the target market. Plus, as a copywriter, you can make it your creation as well. The task is to replicate the impact of the original concept; the challenge -  my motivation  - is to make it even stronger. To make the people feel the French is the original.
Main TV Ad
What made this project special is that each of the TV ad characters had their own video, showing the road-trip preparations from their own point of view. Six characters: Mom, Dad, Teen Boy, Young Girl, Little Kid, and—wait for it—the Dog. What a great directing experience!
Here are two of the series.
Simple but good spots. Two French examples.
Here is an example of long copy:
I've been working on this account for many years. Here are two examples, a short TVC and a how-to video.